My story

Hi, my name is Emily, and I’m the founder and owner of SimplyxCharmed. I create handmade charms and pins designed especially for horse lovers—whether it’s adding a little sparkle to your horse’s bridle, halter, or braids, or keeping your show number secure with a stylish pin. SimplyxCharmed was inspired by my heart horse, a beautiful mare I sadly lost, who I used to make charms for to show off her unique personality.

She’s the reason this business exists, and her spirit continues to inspire everything I create. Now, I’m lucky to share my days with two wonderful geldings who keep my passion alive. Every charm and pin is made with love and care, so you and your horse can express your style both in and out of the ring.